Contract Textile International

Novello Carpets The World Hotels

Volume 2 / May-August 2010

A respectful name in carpeting of deluxe hotels… Achieving to welcome a great appreciation for its new image, enriched product portfolio and new luxury hotel collections Navello Carpet Company enlivens a different segment

NOVELLO CARPETS THE WORLD HOTELS

Starting with yarn production and continuing on the carpet sector, too, Novello, a brand of Alenda Carpeting, which is an affiliated company of Teksbo Group, is growing fast.

Exporting 50% of its production Novello is currently selling to European, American and Asian countries. The company consumes 100 tons of yarns to achieve this performance.  The twisting and dyeing are carried out in Teksbo, one of the group companies, and fancy yarn is made. With these facilities and processes Novelly carpets are produced in integrated facilities.

Mr. Sezai Uylas, Chairman of the Board of the company, briefed about their operations, “We have been producing carpets for four years. We would produce only yarns before.  We would produce carpet yarn, too. We considered producing carpets, too, since we had its yarn by ourselves. That’s how we started. We initially faced problems and difficulties. We attended the most leading fairs of the world such as Domotex. We managed a very special clientele. We are currently exporting 50% of our production and working on order basis.”

Exporting carpets to almost all parts of the world the most important clients of Novello in and out of Turkey are five star hotels. Starting its carpet story with the goal of reaching the most prestigious contract areas such as deluxe hotels, hospitals, health centers and restaurants Novello is running towards this goal every day. It welcomes very good orders from deluxe hotel chains and residences in international market. Being capable of producing area rugs at all sizes the Novello carpets are mainly used for elegant interior decoration mainly in the lobbies of five star hotels, offices and wide salons of business areas. One square meter of these specially produced carpets is sold for rates between 100 – 200 dollars.

The company also offers flexibility attraction by various colors and sizes according to the choice of its customers thereby offering the possibility of producing different alternatives and combinations in harmony with different places.

Producing carpets at hundreds of design and sizes Novello Carpet produces for those who want to make their presence felt.