Volume 2 / May-August 2010
Year in and year out, MoOD brings a presentation of the latest developments in the area of innovative fabrics and decorative upholstery materials for contract and residential areas. The great ambition is to stimulate, support and give a platform for innovation
MoOD - read as Meet only Original Designs - is the first and most authentic international trade fair for upholstery, window- and wall coverings. It is the only online market place in the world to feature producers who fully own their collections. On the website it covers 'hot' news and relevant market information to tease its visitors at all times. MoOD is flanked by two satellite shows: Indigo & Expofil Déco.![]()
Indigo is the number one show where you meet the designers of interior fabrics. The studios that exhibit at the show are the absolute specialists in what we call the ‘home sector’. They design window coverings, upholstery, wall coverings and so on – in other words, the sorts of products that are also on display at MoOD.
Expofil Déco brings together spinning mills that supply specialised yarns for upholstery, curtains, sheers and even table and bathroom linen. If there was just one trend worth mentioning, it’s that spinning mills are becoming increasingly more important for weavers and their customers.
Only producers show original designs
MoOD puts producers in the forefront of the show. They come up with the Original Designs, they have the know-how and they are the best guarantee for ensuring straightforward negotiations with no middleman. This concept is unparalleled in the entire world and is therefore of great strategic importance to all target groups.
3 product ranges: upholstery, window and wall coverings
MoOD features 3 product ranges that combine perfectly the requirements of today’s visitors. These days, éditeurs, furniture manufacturers, (interior) designers, purchasers, wholesalers and big chain stores tend to purchase complete collections rather than one specific product. This tendency is the ideal match for what exhibitors have to offer. Upholstery, Window and Wall coverings, so whatever your business, you can be sure that MoOD covers it perfectly.
Contract and residential
Whilst the contract market has become a symbol of inventiveness, bold designs and innovations, the residential market is moving towards more quality and technical complex products. The kind of products that are on show at MoOD. MoOD is the number one trade fair to offer the best of both worlds, contract and residential areas.
Quality and selectivity with a strong international appeal
Only companies that meet the highest quality standards are admitted to exhibit at MoOD. This selectivity has resulted in a well-defined profile for MoOD, where product superiority also resulted in excellent visitor satisfaction: contacts made are very effective and visitors spend their precious time very productively.
Visitors alike exhibitors know that professionals from all corners of the world come to Brussels specifically for the show.
• 80% of MoOD’s exhibitors come from outside Belgium
• MoOD exhibitors come from 30 countries
• 85% of the visitors come from more than 100 different countries
• 87% of the visitors say they very satisfied with the high quality of the products show